Changing the world a prototype at a time
YOUR BUSINESS PARTNER
WE VALUE HUMAN EXPERIENCE
TO DRIVE STRATEGIC DECISIONS
We are a strategy and innovation consultancy supporting national and international organizations in designing and leading transformative change.
Our method is based on Human-Centered and Empathic Design, combining first-hand qualitative insights with robust quantitative data.
By actively involving all stakeholders and deeply understanding their needs, we ensure that every strategic connection is effective, meaningful, and built to last.
Let’s shape the future of your business together.
Bon voyage!
WE DRIVE INNOVATION STRATEGY WITH THE BEST IN CLASS
We partner with top managers and forward-thinking entrepreneurs, helping them craft innovation strategies and lead their organizations by turning change into opportunity.
Our multidisciplinary expertise, combining strategy, service design, leadership, and communication, allows us to act as a true Collective Genius. This integrated capability are the core of our solid and powerful partnership with our clients.
WE DO THINGS DIFFERENTLY
Unique Anthropological
Approach
The only European company applying a truly comprehensive anthropological methodology to stakeholder engagement and deep listening.
Co-Created
Solutions
We develop customised strategies in collaboration with our clients, avoiding one-size-fits-all approaches to truly address their unique needs.
Phenomenology-Driven
Research
We go beyond the surface to truly explore and understand the human experience combining qualitative and quantitative methods.
Human Sciences at the Service of Innovation
We merge human sciences with deep industry expertise to generate insights that truly matter.
Multidisciplinary
Team
A multidisciplinary team of experts, including senior consultants, industry specialists, anthropologists, service designers, and data scientists.
Proven Track
Record
18 years of experience delivering tangible results across multiple industries.
OUR STORY
YBP was founded in 2008 by Maria Rosaria Natale Ph.D., who is an entrepreneur, a philosopher and an innovation consultant.
With offices in Milan and London, we consolidate our expertise and know-how designing and implementing value, strategy, and innovation projects around the world.
YBP started as a firm working on leadership management to help companies grow, now and more than ever, people are the core of our mission and our DNA.
OUR MISSION AND DNA
YBP’s mission is to create positive change in companies and in the world.
We believe in starting from something small and generating the greatest possible positive impact on companies, people and our society.
We are the only catalyst company working on strategy and innovation with a pluralistic approach based on the value of the person, empathy, collaboration, data analysis beauty of art, anthropology and ethnography (go and see how things are).
With our effective method, we make our beloved clients and their businesses victorious.
